Elevating Factors AI: A Comprehensive Rebranding and Visual Design Solution for a Cohesive Brand Identity

Transforming Factors AI’s brand through a new website, compelling case studies, and visually striking social media and event designs.

Role

I played a pivotal role in transforming Factors AI’s brand identity. My responsibilities included revamping the entire website, creating visually engaging case studies and eBooks, designing LinkedIn live banners, thumbnails, booth displays for events, as well as crafting stickers and brochures. I took complete ownership of these projects, building them from the ground up to align with the brand's vision and marketing strategies.

Stage 1. Revamped Factors AI Website

In the first phase of the project, I focused on creating engaging illustrations and designing visually appealing layouts for the revamped website. Collaborating closely with the product marketing team, I ensured the visuals aligned with our messaging and goals, enhancing user engagement and storytelling. This phase involved balancing creative design with practical user interface considerations, bringing the new brand identity to life across the website.

Stage 1. Revamped Factors AI Website

a black cellphone with a white letter on it

Outcomes

The redesigned fitness tracker app received overwhelmingly positive feedback from users, who praised its improved usability, engaging design, and motivational features. The project was a significant learning opportunity, enhancing my understanding of user-centric design principles and the impact of design on user behavior and app retention.

Outcomes

Other projects

Enhancing Happay’s Website and Social Media with Illustrations

Designing impactful website illustrations and social media visuals to engage users and enhance brand presence, from concept to execution.

Creating 40 e-books and engaging Lottie GIFs, enhancing Acceldata’s visual identity across social media platforms and Website

Creating a cohesive visual narrative across digital platforms to amplify brand presence

Bringing Convenience to Life: Designing Visuals for Dropoff’s Grocery and Food Delivery Service

Designing visuals to connect users with a seamless delivery experience

Pranav Presannan

Pranav Presannan

Pranav Presannan