Enhancing Happay’s Website and Social Media with Illustrations

Designing impactful website illustrations and social media visuals to engage users and enhance brand presence, from concept to execution.

Role

As the Visual Designer for Happay's brand redesign, my role involved creating website illustrations and designing engaging social media assets. I collaborated with cross-functional teams to ensure a cohesive visual identity while elevating the brand's online presence through impactful visuals.

a cellphone leaning against a wall
a cellphone leaning against a wall
a cellphone leaning against a wall

Stage 1. Revamped Happay’s Website with Cool Illustrations

  • focused on enhancing user engagement and delivering a fresh, modern look. The illustrations were designed to align with the brand’s messaging, creating a cohesive visual experience that elevated the website’s overall aesthetic.Stage 2. Concept development and user flow design

Stage 2. Added Lottie Animations to Enhance Visual Appeal

  • Incorporated engaging Lottie animations into the illustrations, adding dynamic visual interest to the website. These subtle animations helped create a more interactive and visually appealing user experience, elevating the website's overall aesthetic and making the brand more memorable.

Stage 1. Revamped Happay’s Website with Cool Illustrations

  • focused on enhancing user engagement and delivering a fresh, modern look. The illustrations were designed to align with the brand’s messaging, creating a cohesive visual experience that elevated the website’s overall aesthetic.Stage 2. Concept development and user flow design

Stage 2. Added Lottie Animations to Enhance Visual Appeal

  • Incorporated engaging Lottie animations into the illustrations, adding dynamic visual interest to the website. These subtle animations helped create a more interactive and visually appealing user experience, elevating the website's overall aesthetic and making the brand more memorable.

a cellphone leaning against a wall
a cellphone leaning against a wall
a cellphone leaning against a wall
a cell phone on a bench
a cell phone on a bench
a cell phone on a bench
a cell phone on a ledge
a cell phone on a ledge
a cell phone on a ledge
a cell phone on a table
a cell phone on a table
a cell phone on a table

Case studies for Happay

This case study illustrates my role in creating a visual narrative for Greenply’s journey in adopting Happay’s digital expense management platform. Highlighting the challenges Greenply faced, such as inefficient workflows, poor employee experiences, and GST data capture difficulties, I crafted a compelling design to showcase the significant improvements post-Happay integration. The solution-driven approach focuses on how Happay’s automated processes improved efficiency, empowered employees, and ensured seamless GST data capture. The visual breakdown is structured to present the "before" and "after" scenarios, providing clear insights into the impact of Happay’s solutions.

Communication: In this section, I aimed to visually convey Greenply’s transformation story, demonstrating how Happay’s software brought clarity and efficiency to their operations. By focusing on key pain points and the successful implementation of custom workflows, I designed an easy-to-follow case study that emphasizes the value Happay adds to companies like Greenply.

Case studies for Happay

This case study illustrates my role in creating a visual narrative for Greenply’s journey in adopting Happay’s digital expense management platform. Highlighting the challenges Greenply faced, such as inefficient workflows, poor employee experiences, and GST data capture difficulties, I crafted a compelling design to showcase the significant improvements post-Happay integration. The solution-driven approach focuses on how Happay’s automated processes improved efficiency, empowered employees, and ensured seamless GST data capture. The visual breakdown is structured to present the "before" and "after" scenarios, providing clear insights into the impact of Happay’s solutions.

Communication: In this section, I aimed to visually convey Greenply’s transformation story, demonstrating how Happay’s software brought clarity and efficiency to their operations. By focusing on key pain points and the successful implementation of custom workflows, I designed an easy-to-follow case study that emphasizes the value Happay adds to companies like Greenply.

Other projects

Pranav Presannan

Copyright 2024 by PranavPresannan

Pranav Presannan

Copyright 2024 by PranavPresannan

Pranav Presannan

Copyright 2024 by PranavPresannan